Who are We?

Custom Tackle Co. is a small family owned outdoor products and media business located in Roseau, Minnesota USA. 20 miles from the famed Lake of the Woods.

After a 30+ year career working in R&D at Polaris, an opportunity to retire early knocked (or maybe kicked in) the door. It was a good time for new opportunities and I was ready for the challenges.

Custom Tackle Co. was born.

I’ve always dreamt of being able to develop products to the absolute best of my abilities. No management handcuffs or bean counters telling us this or that is too complex or expensive. No corporate BS, just building the absolute best products we can plain and simple. If we can’t catch fish on something, if it’s not efficient, or we break it, it doesn’t get sold. No exceptions. This is our way.

In the Northwoods of Minnesota we are fortunate to have access to some of the best freshwater fishing opportunities in the world. Trophy muskies, walleyes, pike, bass and more are right outside our back door. We have always had the perfect proving grounds.

Our products & information will help you catch more and bigger fish.

You can now have the same confidence we have, knowing that when you use a Custom Tackle Co. product… you are using on one of the best. We didn’t cut a corner, we didn’t save a buck, we just made the best we know how.

100% Custom quality made just for you, right here in Roseau, MN USA.

Richard Jacobson (RJ)

President & Founder

Custom Tackle Co.

Roseau, MN USA